RAMP President Mike Kilchenstein on our Green Initiative
RAMP's Commitment to the Environment
At RAMP we are building our company around the concept of doing the right thing. We’re making green practices a foundation of the brand right from the start. A recent green audit of the company showed that RAMP is giving 13 percent of proceeds back to the Earth via the initiatives below. That's huge, and an important part of our company’s core values. It’s important to our employees, athletes, musicians, and customers.
Scrap-to-art Repurposing project
Instead of shipping off mold byproduct (trim from ski and snowboards molds) to Colorado to pay for recycling and creating a carbon footprint, RAMP uses the factory scrap in creative ways. Like commissioning the Yeti Collective to build a 30-foot yeti that lives in front of the factory and hosting art events where local artists comes together to create art from old skis, bamboo, top sheets, etc. See Bamboozle video above. To learn more about our current art contest that welcomes the community to use our scrap to make art, click here and get your Art of Shred on. If you are a Park City company/individual who would be interested in using our scrap to build fencing, furniture, or just make your dream Pinterest project, please contact [email protected]
Reusable ski & snowboard bags
RAMP is eliminating the need for thousands of shipping boxes by mailing customers’ gear in reusable padded ski or snowboard bags. Each bag is valued at $100, but we are providing them for free to help spread the word about being green. This allows us to keep traditional shipping boxes out of the landfills and gives the consumer something special as an added value.
To reduce our CO2 footprint, for every ski and snowboard we sell, RAMP makes a donation worth 300 pounds of carbon offsets to NativeEnergy. Together with other businesses and individuals, our offset purchase is helping build the Iowa Farms Wind Project in the midwestern U.S. In Mason City region, Iowa, local farmers Ruth and Ken Benjegerdes, among others, want to see wind powered energy replace coal powered energy on the grid. So far, we are offsetting 46 tons of CO2. This is equivalent to taking eight passenger vehicles off the road for a year, or preventing half an acre of mature woodland from being deforested. We will continue to offset greenhouse gas pollution with every new RAMP purchase.
FSC Certified Bamboo Cores
At RAMP, we are prideful about using environmentally friendly U.S. materials in our skis. We use the Smith & Fong's Standard Plyboo sustainable forestry bamboo as the core of our skis. The bamboo has little to no fertilizers or pesticides, and is four times harder than poplar wood—the most common wood used in skis and snowboards.
The optimized performance and cost of eco resins has replaced petroleum-based chemicals in our factory. We use Entropy Resins, aka Super Sap, a low viscosity resin made for vacuum molding. Entropy is able to lower the resins' environmental impact from processing by employing bioderived materials sourced as co-products or from the waste stream of other bio-refining processes. The Super Sap's quality is not only top shelf which benefits you as the customer, but it is a safe, non-toxic option for our production staff.
RAMP has partnered with Reverb to help promote green efforts through music. Reverb works to green the music industry and motivate fans to adopt green practices by setting up EcoVillages at music events including the Dave Matthews Band, Jack Johnson, Guster and others. They offer recycling outlets, fuel band touring trucks with biodiesel engines, provide local and organic foods, and promote carbon offset programs in addition to other initiatives. RAMP is supporting these efforts by donating gear directly to Reverb to use as prizes and incentives for fans to take environmental action.
Blue Sky Clean Energy
RAMP purchases energy from Rocky Mountain Power's Blue Sky project. Rocky Mountain Power’s Blue Sky Block renewable energy program is a renewable energy certificate (REC) product. A REC is created when a megawatt-hour (Mwh) of renewable electricity (generated by 100% wind) is produced and delivered to the grid. The purchase of RECs supports renewable electricity generation, which helps reduce conventional electricity generation in the region where the renewable generator is located. Carrying forward our partnership into summer 2012 with Blue Sky, our current clean energy increased to the “champion” level. Meaning that we are now meeting a minimum of 10% of renewable energy each month to reduce our electricity use.
Skis and snowboards are designed to last a long time when exposed to the elements, which means that when they end up in a landfill they stay there. At RAMP, we have found a creative way to help prevent this gear from ending up in the trash by giving people a $50 credit towards new gear when they trade in any old skis or boards. When the gear we receive is in good condition, we donate the equipment to junior programs or adaptive programs. When the skis and boards are no longer safe for use, it is made into furniture. The proceeds from the sale of the furniture become a donation to NativeEnergy to help with our carbon offset.